University of Iowa marketing professor Alice Wang explains why companies charge higher prices for the exact same product when marketed at women than when they're marketed at men.

Research by the University of Iowa's Greg Stewart finds that a good handshake is key to a successful job interview because it shows a glimpse of the candidate's personality and sets the tone for the rest of the interview.

As the UI moves forward with the Iowa Board of Regents’ TIER project, campus leaders are committed to keeping colleagues informed. Here are the latest developments in business and academic cases.

Oskaloosa native Brett Burk has been awarded a Fulbright U.S. Student Award to pursue an English Teaching Assistantship in Taiwan for 2015-16. Burk graduated from the University of Iowa in December 2014 with a B.A. in linguistics and an emphasis in teaching English as a second language (ESL).

The UI College of Education Spring 2015 Teacher Education Convocation will be streamed live from "Iowa Now." Streaming will begin shortly before the ceremony begins Friday, May 15, at 5 p.m. Archival video will replace the live stream on the "Iowa Now" page shortly after the ceremony concludes.

Beginning in fall 2015, all entering students in the UI College of Engineering will be required to take at least three semester hours of credit in the creative arts. The new requirement is the latest addition to an educational toolkit that uniquely prepares student engineers to enter the work force.

E. Dale Abel, director of the Fraternal Order of Eagles Diabetes Research Center at the University of Iowa, has been awarded two separate grants totaling $4 million from the National Heart Lung and Blood Institute to study the connection between diabetes, obesity, and heart failure.

Counting sheep isn't putting you to sleep? Not getting enough shut-eye is recognized as a major public health issue. That's why the UI Employee Assistance Program is offering a new, free program for faculty and staff called SHUTi, or Sleep Healthy Using the Internet.

Future doctor Brian Wall is thankful for all the opportunities he’s had to learn more about his hometown, Iowa City, and the school he loves. He’s been involved in student organizations and community groups, all while double majoring in health and human physiology and Spanish.

Jess Harris and Anah Austin win 2015 Phyllis Yager Memorial Diversity Teaching Awards from the UI College of Education.

Although current technology shows a great deal of promise for bioprinting at organ-level complexity, many hurdles remain before the goal of printing functional organs can be realized, writes Ibrahim Ozbolat, assistant professor of mechanical and industrial engineering in the University of Iowa College of Engineering.

Three UI graduating seniors sat down with their mentors to reflect on their four years at Iowa.