research

Map of the United States showing adults who say they feel lonely

Lonely adults are more likely to impulse buy this holiday season

When you're holiday shopping, be aware of your emotions. The lonelier we feel, the more likely we'll impulse buy, according to research from Alice Wang, a marketing professor at the University of Iowa.
Colin Gordon

Trump’s next HUD secretary would have a lot to do to address the history of racist housing policy – and Trump’s own comments and history suggest that’s unlikely

President-elect Donald Trump has picked former football player Scott Turner to lead the U.S. Department of Housing and Urban Development. While not much is known about Turner’s positions as he awaits confirmation by the Senate, Trump’s selection draws attention to the incoming administration’s housing policies.
Paras Bassuk

Paras Bassuk named UI’s 23rd Rhodes Scholar

Monday, November 18, 2024
The University of Iowa is uniquely known for being a place where art meets science, where students are encouraged to explore and innovate across these disciplines. Paras Bassuk, UI’s newest Rhodes Scholar, personifies exactly what that means—and more.
Justin Cosner portrait

New journal publishes UI lecturer's article on using role-playing games to teach

Wednesday, March 27, 2024
Justin Cosner, a lecturer in the UI Department of Rhetoric, studied the use of role-playing games as a teaching aid and had his findings published.
A person in a lab

UI secures $704M in external funding in FY23

Thursday, July 13, 2023
The University of Iowa secured $704.1 million in external funding for fiscal year 2023, including $561.3 million in funds to support leading-edge research, public service, and creative discovery. Federal research funding to the UI increased 16.5% over last year.