Luangrath is an assistant professor of Marketing in the Tippie College of Business at the University of Iowa. She received a PhD from the Wisconsin School of Business at the University of Wisconsin–Madison. Luangrath’s research focuses on nonverbal social influence in consumption. She investigates the role of haptics in retailing and virtual reality, the expression of nonverbal cues (via textual paralanguage) in brands’ social media content, and psychological ownership in consumer contexts. She has received recognition for her research with the Early Career Research Award from the Tippie College of Business in 2021. She was also awarded the 2017 Park Young Contributor Award, an award given to an early career scholar for the best refereed paper in the Journal of Consumer Psychology. Her research has been published in top-tier academic journals such as the Journal of Marketing Research,Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Experimental Psychology: General. She teaches consumer behavior in the undergraduate and doctoral programs.