Breadcrumb Home Priceline.com founder to speak at JPEC event Thursday, August 25, 2016 http://www.desmoinesregister.com/story/tech/2016/08/24/priceline-founding-team-… Priceline.com founder Jeff Hoffman will discuss entrepreneurialism and starting your own business at the UI on Sept. 13 during the John Pappajohn Entrepreneurial Center's EntreDays event