Breadcrumb Home Study: For memory, hearing is worse than seeing or feeling Tuesday, March 4, 2014 Des Moines Register http://www.theatlantic.com/health/archive/2014/03/study-for-memory-hearing-is-w… New research out of the University of Iowa, published in PLOS One, suggests that those moments when we forget something we were told are particularly human—that people’s memory for things they hear is just not that great.