Breadcrumb Home UI college, Regina players see 30 seconds of Super Bowl fame Monday, February 3, 2014 The Daily Iowan http://www.press-citizen.com/article/20140202/NEWS01/302020011/UI-college-Regin… The UI College of Dentistry was in the local spotlight Sunday with a Super Bowl ad on local affiliate KFXA-28 at the end of the third quarter.