Breadcrumb Home UI grads create mapping company to market services Monday, August 13, 2012 Iowa City Press-Citizen http://www.press-citizen.com/article/20120812/NEWS01/308120020/Business-uses-ge… University of Iowa graduates Jacob Langenfeld and Riley Gardam started a mapping company that takes data and offers an overview map for businesses interested in how to best market their services. Paid subscription required.