Breadcrumb Home Luangrath studies how businesses use ¯\_(ツ)_/¯ to communicate in social media Wednesday, August 15, 2018 https://bized.aacsb.edu/articles/2017/07/rise-of-nonverbal-in-social-media Tippie researcher Andrea Luangrath looks at how businesses communicate with customers on social media using what she calls "textual paralanguage," the use of nonverbal symbols, like ¯\_(ツ)_/¯.