WHAT: You@UI Academic and Student Life Open House, a massive new visit event hosted by the University of Iowa

WHO: Up to 3,000 prospective UI students and family members

WHEN: Saturday, Oct. 25, 8 a.m. to 4:30 p.m.

WHERE: Iowa Memorial Union, Kinnick Stadium, and locations across campus

WHY: Thousands of prospective students and family members will get an up-close look at what it’s like to be a UI student during this unprecedented event featuring interactive sessions exploring different majors, opportunities to sample student organizations, and an on-the-field experience at Kinnick Stadium.

BACKGROUND: For more information, see this related story, UI to host huge open house for prospective students.

You@UI is part of the university’s push to expand undergraduate enrollment. Unlike conventional visit programs, it lets guests create custom itineraries from dozens of options. Media are welcome to cover events throughout the day:

• Interview prospective students and families about the experience and the college search process.
• Talk with UI representatives about efforts to welcome more students.
• Cover demonstrations and hands-on activities—simulated volcanoes, performing robots, mock patient interviews and diagnoses, and so on.
• Catch Herky, the Iowa Pep Band, and the Iowa Spirit Squad at Kinnick Stadium.