Economic Development

women standing outside ui building

UI marketing students help develop new brand to aid Iowa town seeking tourists

Students from the University of Iowa’s Marketing Institute, part of the Tippie College of Business, have teamed up with the city of Maquoketa to boost tourism in the eastern Iowa community. It’s a win-win: Maquoketa gets more visitors, and the UI students get real-world marketing experience.

The New Republic How to save rural America

Charles Fluharty, director of the Rural Policy Research Institute in the College of Public Health, says the key to saving rural America’s economy is to attract young people. Otherwise, he says, “it's over.”

mary sue coleman portrait

Former UI President Mary Sue Coleman returns to campus for Lincoln Project forum March 9

Event will cover challenges facing public universities
Former University of Iowa President Mary Sue Coleman will return to campus March 9 to participate in a historic forum held in collaboration with the Lincoln Project. The Association of American Universities president tells “Iowa Now” why this discussion is vital.
mackenzie phillips speaking with people in belize

Student studies UI effort to help sustainable entrepreneurs in small Belize town

Every year, UI faculty member Bob Walker takes a group of entrepreneurial students to consult with small-business owners in San Pedro Columbia, Belize. Last fall, UI student Mackenzie Phillips visited on her own as part of a research assignment and found that Walker’s efforts have made a big difference.