On any given day, faculty members may be writing a textbook, editing a journal, or mulling over a thought that hasn't made it into their written research yet. The following are glimpses into the current thoughts of six Tippie College faculty members. Story
Students in a Tippie College of Business course are helping the Yellowstone Association get an edge over dozens of other tour operators at a time when the number of visitors to the national park is largely static. Story
Christopher Morphew, chair of the department of educational policy and leadership studies at the UI, says fixed tuition pricing plans, which guarantee the price of tuition for several semesters, function "largely as a marketing ploy."
Story from: Crane's Detroit Business
Making industry connections is one of the primary goals of UI’s Marketing Institute, says the institute’s director, Rob Rouwenhorst. “The big thing is experiential learning, giving students the opportunity to have real-world consultation experience,” Rouwenhorst says. Story from: Press-Citizen
March is the Oreo centennial. "I'm not sure how many people would have predicted the Oreo cookie, something as simple as some cream between two chocolate wafers would be around 100 years later," says John Murry, UI associate professor of marketing.
Story from: CBN
