UI research explains why some elderly are more vulnerable to scams

UI research explains why some elderly are more vulnerable to scams

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External Story Pub Date: 
Sunday, September 23, 2012

A University of Iowa study that shows people with damage in the ventromedial prefrontal cortext, a part of the frontal lobe that often degrades in the elderly, was cited in an article on why elderly were more vulnerable to misleading advertising.

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